9 Key Tips to Prepare for HiMA’s 2017 Career Fair: Employers’ Edition

Every year, thousands upon thousands of people go to career fairs looking for job opportunities. Employers are at career fairs looking for innovators and exceptional talent for their company. Sometimes we forget that career fairs are for employers just as much as they are for job seekers. People often focus on how job seekers can prepare for the career fair, but they never mention how employers or sponsors can prepare in the same way. Here are some tips that employers can use to prepare for HiMA’s 2017 Career Fair:





  • Pre-register for your booth at the career fair. Employers should pre-register for the career fair as soon as possible, so they can ensure that they get a booth.
  • Develop a board, pamphlet, or flyer to showcase your company. Bringing an informational piece is especially important if you are a smaller company looking for great talent. Job seekers who do not know much information about your company can stop by and look at the informational piece to learn more about your company. After learning more about your company, the job seekers may find out that your company is exactly what they are looking for.
  • Know the jobs that your company is offering. As an employer, you have to be familiar with the job positions that your company is looking to fill. You should know the job descriptions by heart and the skill set needed for each job position. Knowing what is required for each job position will help you find the right talent and engage the right job seekers.
  • Have business cards. It is always a good idea for you to have some business cards on hand to give to job seekers that are genuinely interested in your company. It will assist you and the job seeker with the follow-up process because they will be able to contact you with further questions or with a follow-up email.
  • Dress professionally. Dressing professionally is very important for both the employer and the job seeker. It is important for you as the employer to dress professionally because your attire represents the kind of company that you work at.
  • Look friendly and inviting. It is very important for employers to seem friendly and happy to talk with job seekers because many students and new job seekers may feel shy, nervous, or intimidated. It is important for job seekers to realize that you are a normal person just like them and that you respect them just as much they respect you.
  • Have questions prepared for job seekers pertaining to the skills required for the job you are trying to fill.  When engaging job seekers, make sure you ask them questions about their skills that are required for the position that you are trying to fill. If you think they may have the right skills that you are looking for, then it is important to accept their resume and categorize them as a potential candidate for an interview later on. Categorizing them at the career fair will help make your follow up process easier and more organized. Employers should accept resumes of all interested candidates even if they do not fully fit the required skill set. Those candidates may be more genuine and eager to learn how to be the candidate you are looking for. Make sure you know your audience before you leave the career fair.
  • Bring promotional items or prizes for interested job seekers. Bringing promotional items may attract people to your booth or company so that you can engage them and tell them what your company is about. Offering a prize or promotional item is especially useful if you are a smaller company or smaller brand trying to find exceptional talent. Only give the promotional items and prizes to people that seem genuinely interested in your company.
  • Determine your follow-up process and decide who will make the first contact. Before arriving at the career fair, you should decide how your follow up process will work. You should decide whether you want the job seeker to contact you first or whether you want to contact them first. When wrapping things up with a prospective candidate, make sure you inform them who will be making contact first in the follow-up process. If you will make the first contact, it is important for you to collect a resume or contact information from job seekers that you deem as potential candidates. Usually, job seekers will get your contact information or business card and send you a follow-up email first. If they do not send you a follow-up email and you are interested in employing this candidate, then you have the option of sending them a follow-up email regarding everything you guys talked about at the career fair. It is important that employers gauge whether a job seeker genuinely wants to work at the company or not before engaging them in the follow-up process.



With all that being said, sponsors and employers, this would be a great opportunity for your organization or company to interact with the next generation and put these tips to great use. Reserve your booth now for the HiMA’s 2017 Career Fair and help shape the talent of the next generation.

Houston Interactive Marketing Association

For more information about this event or any general information about HiMA, please visit our website at http://houstonima.org/.


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