HiMA Blog


What’s next for AR/VR Marketing

By Laura Puente, Director, Marketing Communications at BrandExtract Overview: Technology, content and marketing are all swiftly evolving aspects of Virtual Reality and Augmented Reality. At the May 18, 2017 Houston IMA luncheon, Brent Wheelbarger, CEO, and Patrick Glueck, Technologist, both from Trifecta Communications in Oklahoma, presented an overview of how AR/VR is projected to become…


On the Edge of Tomorrow: The Coming AR/VR World

In January of 2017, Tech Crunch, a popular technology news website predicted a $94 billion market for augmented reality by the year 2021 and $25 billion for virtual reality. That’s a lot of billions for a technology still very much in its infant stages. While a healthy skepticism is certainly in order, pairing those predictions…


Page Load Speed Optimization

The internet has helped to put information, goods and services at our fingertips by delivering websites at the speed of thought. That is, well-optimized websites that have been primed to load more quickly. According to a recent study by DoubleClick, a Google company, 53% of mobile site visits are abandoned if pages take longer than…


Digital Summit Dallas – A Must Attend #DSDAL

We are proud sponsors of Digital Summit – the place to learn the latest strategies, tactics, and trends you need to know to make your digital marketing a success. Join us for 2 days of jam-packed content, inspiring speakers, and killer networking Dec 6-7 at the Irving Convention Center. We’ve worked with the organizers to…


See you at Happy Hour!

Thank you for attending our conference! I hope you enjoyed it as much as the #IS2016 team did, and hope you had an opportunity to leverage what you learned to better your marketing efforts and skill sets. We also hope you had a chance to meet some amazing people with whom you can do business…


Liveblogging Spark Talks: Nir Leibovich

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. Nir Leibovich, Goco, “Proven & Creative Email Personalization Strategies” (blogged by Raissa Evans, Founder/Chief Strategist, Running Reload) How do you become a signal in the ocean of B2B noise? For GoCo, they had to take a very close look at effective techniques…