HiMA Blog


Liveblogging Spark Talks: Nir Leibovich

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. Nir Leibovich, Goco, “Proven & Creative Email Personalization Strategies” (blogged by Raissa Evans, Founder/Chief Strategist, Running Reload) How do you become a signal in the ocean of B2B noise? For GoCo, they had to take a very close look at effective techniques…


Liveblogging Spark Talks: Manuel Delgado

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. Manuel Delgado, Agua Marketing, “Multicultural Marketing” (blogged by Raissa Evans, Founder/Chief Strategist, Running Reload) A guy walks out of a bar late at night, looking confused. A friend asks, “Hey man, what’s wrong?” and he replies, “I lost my car keys.” The…


Liveblogging Spark Talks: Mohammed Azem, Ironyard

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. First up, Mohammed Azem, Ironyard “Lessons Learned from the Apple App Store” (blogged by: Raissa Evans, Founder/Chief Strategist, Running Reload) An app is not an app, it’s a startup. You first start with the idea. And if you think that telling me…


Instant Recap: Oh Buyer Where Art Thou by Stacy Griggs

Center Stage Themes: We must move toward buyers and personalize our process. Play Abstract: Highly personalized ads perform 2X-3X higher than non-personalized ads. Setting the Stage: Stacy Griggs is extremely decorated. Inc. 500 recognized, four successful startup exits to his name, Fortune 500 clients, and even pro sports teams. Something he said really resonated with…


Liveblogging Mary Nice, Convince and Convert

Mary Nice, Convince and Convert, “Adapting the Creative Process for Personalization” (blogger: Raissa Evans, Founder/Chief Strategist, Running Reload) Imagine you are trucking along in your creative world, and the boss comes to you and says they now need 30 times the amount of personalized content with the same budget, using the same resources. Eeks! This…


Liveblogging David Vogelpohl, WP Engines

David Vogelpohl, WP Engines “Easy Personalization with WordPress” (blogger: Raissa Evans, Founder/Chief Strategist, Running Reload) Your goal is simple: People want personalization and a personalized experience. It makes people more likely to buy from you and increases your revenue. In fact, 56% are more likely to buy with a personalized approach. Google IS personalization, taking…