HiMA Blog


Liveblogging Spark Talks: Mohammed Azem, Ironyard

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. First up, Mohammed Azem, Ironyard “Lessons Learned from the Apple App Store” (blogged by: Raissa Evans, Founder/Chief Strategist, Running Reload) An app is not an app, it’s a startup. You first start with the idea. And if you think that telling me…


Instant Recap: Oh Buyer Where Art Thou by Stacy Griggs

Center Stage Themes: We must move toward buyers and personalize our process. Play Abstract: Highly personalized ads perform 2X-3X higher than non-personalized ads. Setting the Stage: Stacy Griggs is extremely decorated. Inc. 500 recognized, four successful startup exits to his name, Fortune 500 clients, and even pro sports teams. Something he said really resonated with…


Liveblogging Mary Nice, Convince and Convert

Mary Nice, Convince and Convert, “Adapting the Creative Process for Personalization” (blogger: Raissa Evans, Founder/Chief Strategist, Running Reload) Imagine you are trucking along in your creative world, and the boss comes to you and says they now need 30 times the amount of personalized content with the same budget, using the same resources. Eeks! This…


Liveblogging David Vogelpohl, WP Engines

David Vogelpohl, WP Engines “Easy Personalization with WordPress” (blogger: Raissa Evans, Founder/Chief Strategist, Running Reload) Your goal is simple: People want personalization and a personalized experience. It makes people more likely to buy from you and increases your revenue. In fact, 56% are more likely to buy with a personalized approach. Google IS personalization, taking…


Live from IS 2016 from Queensbury Theater’s Black Box!

This is Raissa Evans, Founder/Chief Strategist of Running Reload and President of Houston IMA live blogging from IS 2016! First up, Ronell Smith, Moz, “Inputs > Outcomes: How to Make Your Content Marketing INVINCIBLE” A self-described “two-bit hick from Mississippi”, Ronell starts us out on his hero’s journey about losing the 60 pounds he gained…


Instant Recap: 50 First Dates by Luke Quanstrom

Center Stage Themes: Customer Profile Integration and Preference Strategies Play Abstract: When your messaging and communication with your customer is fragmented, you have to reintroduce yourself to that customer every time… which is extremely counterproductive. Setting the Stage: Most companies don’t even know their most loyal customers, even if they have been with the company…


Live Blog Updates: Luke Quanstrom

10:22- These smaller sessions are a whirlwind, but they’re highly useful. Instant recap coming shortly. 10:14- Getting to know customers is one thing. The question is how you transform that into touch points is another, particularly throughout and across multiple campaigns. 10:10- “Customer-engagement requires an integrated platform” (which is what Sprinklr, Luke’s company, is/does). 10:09- A wide variety of…