HiMA Blog


Live Blog Updates: Roger Dooley

9:30- Question 2: How do you apply this specifically to services? Answer: Brain-oriented techniques apply to any industry related to humans, i.e., all of them. 9:28- Question 1: What techniques can we use to persuade non-marketers to cut out friction? Answer: The most persuasive information is data. A-B Testing tends to work. Offer a low risk way…


Nice to Meet You, and Welcome to #IS2016

Ahoy! My name is Daniel J. Cohen, this year’s official #IS2016 blogger. You may remember me from events such as #IS2015 and a past Houston IMA breakfast where I spoke about symbols, Kurt Vonnegut, and even Rob Zombie (I’m not kidding). Or maybe you don’t remember me, and this is the first time we’ve ever…


Trends in Personalization Drive Robust Revenues

As we move into 2017 and the mobile — in more ways than one —Internet of Things, we have to realize three major trends in personalization: content-driven, native, socially credible. Jumping on the bandwagon of personalization is not up for debate — you have to do it, or you’ll get left behind. Content-driven Trends In…


How Will You Deliver A Hyper-personalized Experience?

When we talk about hyper-personalization as the central topic for the Interactive Strategies Conference, what we really talk about is delivering hyper-personalized experiences to customers. But how, exactly? Where does the data come from?   Let’s Get Personal El Torro’s Stacy Griggs, who we introduced earlier, will present the topic of big data in service…


How To Make Your Brand’s Content Marketing Invincible

Make Your Brand’s Content Marketing Invincible It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success. But what if we’re wrong? What if the real key to lasting marketing success…


It Pays to Improve HOW You Personalize Email Marketing

Personalize email marketing? Yes, you read that right. Personalization can not only enhance email marketing; it’s a natural fit for the medium. In the age where even young social networks are considered “old news” and new ones popping up almost daily, email is constant and useful. Volumes have been written about email, and how to…


Is Your Customer Journey Missing It’s Magic?

Understanding the customer journey is the primary attribute every marketer must possess. Without it, you might as well go home — you won’t do any business. Changing Lanes Customer behavior keeps changing and evolving, which obviously affects marketing. What many marketers fail to recognize, however, is that just because online activities are increasingly informative, offline…


Beyond Your Current Content Marketing Strategy

How’s your content marketing strategy doing these days? (You do have one, don’t you?) Most marketers will say that it’s not as good as it should be. Or as they know it could be. Yes, the world is moving in a perpetually accelerating pace. Keeping up with it isn’t an easy task, but by making…


Neuro-Persuasion: Brain-based Strategies for Digital Marketers

A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind Roger Dooley our opening keynote speaker at Interactive Strategies Conference describes a simple framework for marketers that organizes both conscious motivators (features, benefits, and price, for example) and non-conscious motivators (emotions, cognitive biases, influence drivers, and hundreds of others).   Brain-based Strategies…