HiMA Blog


Live from IS 2016 from Queensbury Theater’s Black Box!

This is Raissa Evans, Founder/Chief Strategist of Running Reload and President of Houston IMA live blogging from IS 2016! First up, Ronell Smith, Moz, “Inputs > Outcomes: How to Make Your Content Marketing INVINCIBLE” A self-described “two-bit hick from Mississippi”, Ronell starts us out on his hero’s journey about losing the 60 pounds he gained…


Instant Recap: 50 First Dates by Luke Quanstrom

Center Stage Themes: Customer Profile Integration and Preference Strategies Play Abstract: When your messaging and communication with your customer is fragmented, you have to reintroduce yourself to that customer every time… which is extremely counterproductive. Setting the Stage: Most companies don’t even know their most loyal customers, even if they have been with the company…


Live Blog Updates: Luke Quanstrom

10:22- These smaller sessions are a whirlwind, but they’re highly useful. Instant recap coming shortly. 10:14- Getting to know customers is one thing. The question is how you transform that into touch points is another, particularly throughout and across multiple campaigns. 10:10- “Customer-engagement requires an integrated platform” (which is what Sprinklr, Luke’s company, is/does). 10:09- A wide variety of…


Live Blog Updates: Roger Dooley

9:30- Question 2: How do you apply this specifically to services? Answer: Brain-oriented techniques apply to any industry related to humans, i.e., all of them. 9:28- Question 1: What techniques can we use to persuade non-marketers to cut out friction? Answer: The most persuasive information is data. A-B Testing tends to work. Offer a low risk way…


Nice to Meet You, and Welcome to #IS2016

Ahoy! My name is Daniel J. Cohen, this year’s official #IS2016 blogger. You may remember me from events such as #IS2015 and a past Houston IMA breakfast where I spoke about symbols, Kurt Vonnegut, and even Rob Zombie (I’m not kidding). Or maybe you don’t remember me, and this is the first time we’ve ever…


Trends in Personalization Drive Robust Revenues

As we move into 2017 and the mobile — in more ways than one —Internet of Things, we have to realize three major trends in personalization: content-driven, native, socially credible. Jumping on the bandwagon of personalization is not up for debate — you have to do it, or you’ll get left behind. Content-driven Trends In…


How Will You Deliver A Hyper-personalized Experience?

When we talk about hyper-personalization as the central topic for the Interactive Strategies Conference, what we really talk about is delivering hyper-personalized experiences to customers. But how, exactly? Where does the data come from?   Let’s Get Personal El Torro’s Stacy Griggs, who we introduced earlier, will present the topic of big data in service…


How To Make Your Brand’s Content Marketing Invincible

Make Your Brand’s Content Marketing Invincible It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success. But what if we’re wrong? What if the real key to lasting marketing success…