HiMA Blog


Neuro-Persuasion: Brain-based Strategies for Digital Marketers

A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind Roger Dooley our opening keynote speaker at Interactive Strategies Conference describes a simple framework for marketers that organizes both conscious motivators (features, benefits, and price, for example) and non-conscious motivators (emotions, cognitive biases, influence drivers, and hundreds of others).   Brain-based Strategies…


Unraveling The Mysteries of Human Behavior in Marketing

Human behavior in marketing is not as obvious as you’d think. In the last decades, we’ve gone from personal but limited service to impersonal but scalable funnels. The rise of digital changed all that. Rather than creating a whole new paradigm, the internet instead made connectivity front and center. The ability to match personalization with…


Easy Personalization with WordPress #IS2016

How will you capture more business in 2017 using personalization with your WordPress strategy and techniques you will learn at Interactive Strategies Conference? First, you will need to join us and attend. Have you seen our line up of content and speakers? In this presentation, you’ll be learning what tools and techniques, you can use…


Buyers Want Personalized Experiences. Are You Sure You’re Delivering?

“Personalized experiences” are not a fad. It’s not a marketing buzzword. It’s a natural and overwhelming demand from the customers. It’s nothing new, though. Remember when small town local businesses were still around? Before the big corporate chains took over, personalized experiences were the norm. Businesses used to know you, and you knew them. We’re…


Developing Data as Content Strategy #IS2016

Content marketing is a gold mine and a trap. Identifying and personalizing content so that your ideal customer welcomes it is key. You will want to make sure you attend Interactive Strategies Conference to learn from Jeff Reichman as he has a unique way to utilize data and create compelling content. Let’s learn how to…


Are Our Heads on Backwards When Measuring Marketing Results?

Measuring marketing results are important But measuring marketing results correctly is vital. “Focus on outcomes blinds us.” (Ronell Smith) We’re living in an age where flexibility trumps profit margins. Lean-and-mean is no longer just a software development term. Not even merely a business development concept. It became a guiding star for marketing as well. Let…


Easy Personalization, People, and Platforms #IS2016

Easy Personalization with WordPress     Easy personalization with WordPress. WordPress is a go-to source for smart marketers. Get ready to apply brilliant strategies, techniques, as well as the technology needed to personalize your marketing in 2017. That is why we have Dave Vogelpohl, VP Web Strategies, WP Engines is returning for the Interactive Strategies Conference October…


Hyper-personalization is here, now, today #IS2016

The vast majority of marketers (between 70 and 94%, according to VentureBeat) who employ personalization see improvements in their key metrics. Still, only a small number of marketers take advantage of personalization properly. Some are completely out of the loop. What IS hyper-personalization, then? And why does it matter?   That weird feeling that everything…


Make Your Voice Heard on the Future of the Industry

We’re fielding an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers, and we need your perspective. We’re conducting this research in partnership with more than 15 other local and regional professional marketing associations. The survey is designed to help the industry understand the…