HiMA Blog


Hyper-personalization is here, now, today #IS2016

The vast majority of marketers (between 70 and 94%, according to VentureBeat) who employ personalization see improvements in their key metrics. Still, only a small number of marketers take advantage of personalization properly. Some are completely out of the loop. What IS hyper-personalization, then? And why does it matter?   That weird feeling that everything…


Make Your Voice Heard on the Future of the Industry

We’re fielding an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers, and we need your perspective. We’re conducting this research in partnership with more than 15 other local and regional professional marketing associations. The survey is designed to help the industry understand the…


Vincent Dignan at Station Houston

For those of you who attended Growth Hacking with Vincent Dignan this week, we thought you’d be interested in getting your hands on his slide deck. Granted, it’s no replacement for actually having been there (Come on, who just stands in front of the room and reads their slides anymore?), but it’s too late for that,…


3 Examples of Companies That Are Nailing Brand Storytelling

The first thing most people think of when they hear the word “storytelling” is a vision of gallant knights in shining armor slaying dragons and saving princesses. But when we talk about storytelling in marketing, this is far from what we mean (unless of course you are kicking off a branding campaign for Camelot). Brand…


5 Things To Do After A Career Fair

By Dylan Paddison, Kodie Hinkle, Shameet Desai, Elizabeth Ewing and Michelle Green So, you went to the career fair. Your resume was, of course, flawless. Dressed in professional attire, you never looked so good. You researched which companies would be at the fair, researched the companies you wanted to target, and finally, wowed their recruiters…


No need to fear, resume help is here.

By Blake Byrd, Taylor Derevyanik, Basit Farrukh and Tiffany Thai Every so often I run into this one word that I’m often perplexed by, that word is “adulting”. Not to be confused with the infamous word adultery. I see college students everywhere using this word to signify that, although they are not ready to grow…


Land That Job: 6 Career Fair Tips for Students

By Makayla Gatson, Bri Hohol, Jamie San Pedro and Alicia Spitzer Want to conquer that career fair? Here are 6 tips that are sure to help. Do your research. You’re probably wondering if companies are looking for interns, part-timers, or full-timers. Be sure to look up the list of companies the night before and see what…


15 tips for Success in Career Fair

By Nicole Pacillas, Edward Sauger, David Nagy and Xhino Marellari Looking for a job can be intimidating, cumbersome, and stressful, especially when you are not prepared, but there is still hope.  Every semester the University of Houston offers several career fairs to students and even the surrounding community such as the Houston Interactive Marketing Association/Bauer…