See you at Happy Hour!

Thank you for attending our conference! I hope you enjoyed it as much as the #IS2016 team did, and hope you had an opportunity to leverage what you learned to better your marketing efforts and skill sets. We also hope you had a chance to meet some amazing people with whom you can do business…


Liveblogging Spark Talks: Nir Leibovich

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. Nir Leibovich, Goco, “Proven & Creative Email Personalization Strategies” (blogged by Raissa Evans, Founder/Chief Strategist, Running Reload) How do you become a signal in the ocean of B2B noise? For GoCo, they had to take a very close look at effective techniques…


Liveblogging Spark Talks: Manuel Delgado

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. Manuel Delgado, Agua Marketing, “Multicultural Marketing” (blogged by Raissa Evans, Founder/Chief Strategist, Running Reload) A guy walks out of a bar late at night, looking confused. A friend asks, “Hey man, what’s wrong?” and he replies, “I lost my car keys.” The…


Liveblogging Spark Talks: Mohammed Azem, Ironyard

Spark talks are designed to get your thoughts sparked! Quick, informative narrow talks. First up, Mohammed Azem, Ironyard “Lessons Learned from the Apple App Store” (blogged by: Raissa Evans, Founder/Chief Strategist, Running Reload) An app is not an app, it’s a startup. You first start with the idea. And if you think that telling me…