On the Edge of Tomorrow: The Coming AR/VR World

In January of 2017, Tech Crunch, a popular technology news website predicted a $94 billion market for augmented reality by the year 2021 and $25 billion for virtual reality. That’s a lot of billions for a technology still very much in its infant stages. While a healthy skepticism is certainly in order, pairing those predictions…


Instant Recap: 50 First Dates by Luke Quanstrom

Center Stage Themes: Customer Profile Integration and Preference Strategies Play Abstract: When your messaging and communication with your customer is fragmented, you have to reintroduce yourself to that customer every time… which is extremely counterproductive. Setting the Stage: Most companies don’t even know their most loyal customers, even if they have been with the company…


Live Blog Updates: Luke Quanstrom

10:22- These smaller sessions are a whirlwind, but they’re highly useful. Instant recap coming shortly. 10:14- Getting to know customers is one thing. The question is how you transform that into touch points is another, particularly throughout and across multiple campaigns. 10:10- “Customer-engagement requires an integrated platform” (which is what Sprinklr, Luke’s company, is/does). 10:09- A wide variety of…


Live Blog Updates: Roger Dooley

9:30- Question 2: How do you apply this specifically to services? Answer: Brain-oriented techniques apply to any industry related to humans, i.e., all of them. 9:28- Question 1: What techniques can we use to persuade non-marketers to cut out friction? Answer: The most persuasive information is data. A-B Testing tends to work. Offer a low risk way…


How To Make Your Brand’s Content Marketing Invincible

Make Your Brand’s Content Marketing Invincible It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success. But what if we’re wrong? What if the real key to lasting marketing success…


Easy Personalization, People, and Platforms #IS2016

Easy Personalization with WordPress     Easy personalization with WordPress. WordPress is a go-to source for smart marketers. Get ready to apply brilliant strategies, techniques, as well as the technology needed to personalize your marketing in 2017. That is why we have Dave Vogelpohl, VP Web Strategies, WP Engines is returning for the Interactive Strategies Conference October…