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Augmented / Virtual Reality Luncheon

May 18, 2017 @ 11:30 am - 1:00 pm

Augmented Reality (AR) and Virtual Reality (VR)

How these innovations are shaping the customer experience and generating business value.

Augmented Reality (AR) and Virtual Reality (VR) are expected to become a multi-billion dollar business that promise to revolutionize the way we shop, play, work and communicate. Companies are using AR/VR to allow customers to experience products without having to be physically present. Learn the differences between AR and VR, how Houston businesses are using these innovations, and how to determine the value and ROI of AR/VR in these early industry stages. We’ll also offer a real immersive experience with AR: bring your mobile phone and experience the magic!


Who should attend this event?

  • Marketing and advertising professionals with basic, moderate or advance knowledge of AR/VR
  • Business owners who want to understand how to leverage this technology

What will you learn at this event?

  • What is the difference between AR/VR
  • 2017 AR/VR trends
  • What to consider when planning an AR/VR campaign
  • How to measure success in AR/VR campaigns
  • When can an AR/VR project go wrong? What NOT to do to avoid major flops
  • Free and paid tools available

What else is in it for you?

  • Opportunity to network with talented professionals
  • Delicious lunch included with your event ticket
$45   |   Member Price: $35

Event Details
May 18, 2017
11:30 am - 1:00 pm
Juliana Moreira
Event Category:


Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
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About the Speakers:

Brent_WheelbargerBrent Wheelbarger, CEO at
Trifecta Communications

Brent Wheelbarger is the founder and owner of Trifecta Communications, a media company specializing in news, advertising, production and emerging technology. Trifecta started in the room next to Brent’s garage and has since grown to employ fifteen people; providing marketing and production initiatives for governmental, non-profit and business clients in Oklahoma and internationally. Under Brent’s direction, Trifecta has invested in augmented and virtual reality technologies, 3D modeling, 360 video and the creation of TrifectAR, the company’s own augmented reality app. These emerging technologies now constitute the core of Trifecta’s client work.


Patrick_GlueckPatrick Glueck, Technologist at
Trifecta Communications

A technologist for Trifecta Communications, Patrick is something of a time traveler…reaching into the future and bringing it to the present. He’s developed and overseen projects for numerous clients in the areas of virtual and augmented reality, 3D modeling, app development and 360-video. Patrick graduated from Oklahoma Christian University with a B.F.A. in Gaming and Animation. He loves working out, drinking good beer and doing something new every day.