May 12, 2016 @ 8:30 am - 11:30 am
Most businesses communicate primarily through facts and figures, believing this is the most effective way to deliver a persuasive message. While facts and data are important for setting the stage and communicating trends, they’re rarely what persuades an audience in the end.
Persuasive content speaks to an audience on a more personal level. It tells a story and helps the audience visualize their own participation. Stories can change the way we think, act, and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers, turn bad situations around, and even sell your product or service.
This event will help you sharpen your ability to use stories in marketing and PR to illustrate ideas, arouse interest, and build relevance and engagement in a way the facts can’t.
- How to identify the language that will resonate with your target market
- The process for crafting stories within a brand’s content marketing strategy
- Amplifying content marketing distribution with brand storytelling
8:30 – 9:00 a.m. – Registration and Continental Breakfast
9:00 – 9:15 a.m. – Opening Remarks and Introduction
9:15 – 11:15 a.m. – Storytelling Breakout Sessions
11:15 – 11:30 a.m. – Event Wrap-up and Door Prizes