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Storytelling Workshop

May 12, 2016 @ 8:30 am - 11:30 am

Most businesses communicate primarily through facts and figures, believing this is the most effective way to deliver a persuasive message. While facts and data are important for setting the stage and communicating trends, they’re rarely what persuades an audience in the end.

Persuasive content speaks to an audience on a more personal level. It tells a story and helps the audience visualize their own participation. Stories can change the way we think, act, and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers, turn bad situations around, and even sell your product or service.

This event will help you sharpen your ability to use stories in marketing and PR to illustrate ideas, arouse interest, and build relevance and engagement in a way the facts can’t.

Key Takeaways:

  • How to identify the language that will resonate with your target market
  • The process for crafting stories within a brand’s content marketing strategy
  • Amplifying content marketing distribution with brand storytelling

Schedule:
8:30 – 9:00 a.m. – Registration and Continental Breakfast
9:00 – 9:15 a.m. – Opening Remarks and Introduction
9:15 – 11:15 a.m. – Storytelling Breakout Sessions
11:15 – 11:30 a.m. – Event Wrap-up and Door Prizes

$70   |   Member Price: $60

Event Details
Date:
May 12, 2016
Time:
8:30 am - 11:30 am
Cost:
$70
Organizer
Holly Gary
Event Category:

Venue

CBS Radio Houston
24 Greenway Plaza, Suite 1900
Houston, TX 77046 United States
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About The Speakers

Allie Gray FreelandAllie is a freelance marketing consultant based out of Kansas City, as well as an adjunct professor at Johnson County Community College. Her specialties lie in strategy, public relations, and writing. She has worked in communications for the city of Minneapolis, Rasmussen College, and iAcquire, among others. Allie is a frequent contributor to Huffington Post, Search Engine Journal, Entrepreneur, and other respected publications.

 

 

Michael Pettiette

Michael is the Texas Director of Digital Sales for CBS Interactive as well as an Adjunct Professor for the University of Houston. He is an MBA graduate who achieves revenue growth by leveraging superior skills in strategic planning, digital media, public speaking, coaching and consultative selling. Michael believes that a commitment to learning is the key to ongoing success.

 

 

Katy KatzKaty is the Content Director for Inturact, an inbound marketing agency based out of Houston, which focuses on SaaS product marketing. She is also the Career Fair Co-Chair for H/IMA. Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and large and small business communities. She has a MBA in marketing and has spoken at numerous events nationwide on content marketing, social media, and brand personalization.