Taming the Fears of GDPR and What It Means for US Companies
August 28 @ 8:00 am - 9:30 am
GDPR went into effect 15 months ago, but many marketers still don’t know what GDPR means to us in the U.S. As similar regulations may be on the horizon in the U.S., now is the time to understand GDPR, the impact it has on marketers and U.S. businesses, and what to do about it now.
• What GDPR is, why it happened, and how to comply
• What GDPR and similar regulation means to sales and marketing efforts
• Actions you should take now to comply with opt-ins, opt-outs, and data management
• Resources to successfully comply with GDPR while still implementing marketing campaigns