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Voice Search Luncheon

June 14 @ 11:30 am - 1:00 pm

Voice Search: don’t silence your marketing campaigns in a world of virtual personal assistants
“Ok, Google.” According to Google, 20% of searches on its mobile app and on Android devices are voice searches. As a marketer or business owner, have you considered voice search as the next frontier in your marketing campaigns? In this luncheon, learn how voice search will impact businesses, how it differs (or not) from traditional keyword research, how to optimize your website and campaigns for this new platform and a few nuts and bolts of how voice search actually works.

What you will learn from this event:

For the marketer in you:

  • Why and how people use voice search
  • Voice search trends
  • An overview of the main search assistants in the market (Cortana, Alexa, Apple’s Siri, Google) and whether (or not) you need to plan your campaigns differently for each one of them
  • How to optimize your content for voice search
  • How does voice search marketing differ (or not) from traditional SEO
  • Campaign analytics: what are the KPIs (Key Performance Indicators) that marketers need to understand about voice search?

For the nerdy techie in you:

  • How does voice recognition software work?
  • How are the systems designed so they can respond back when a voice command is put into action?
  • What kinds of codes are used to understand voice? Do these systems change from one device to another?

Who should attend this event?

  • Marketing, advertising and IT professionals with basic, moderate or advance knowledge of voice search and Search Engine Optimization
  • Business owners who want to understand how to leverage this technology
$45   |   Member Price: $35.00

Event Details
Date:
June 14
Time:
11:30 am - 1:00 pm
Cost:
$45
Organizer
Juliana Moreira
Email:
Event Category:

Venue

Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
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About the Speakers:

DotyZach Doty

As an SEO Leader at iProspect in Fort Worth, Texas, Zach has hands on experience in optimizing campaigns for voice search. He holds numerous digital marketing certifications and qualifications. His interests include emerging technology, research, continuous learning, measured marketing experimentation and entrepreneurship. He regularly speaks on marketing strategy, digital marketing, SEO and PPC.

 

EasthamGarrett Eastham

A practicing data scientist and serial entrepreneur, Garrett works at the intersection of Artificial Intelligence and Digital Commerce. For the past six years he has been working exclusively with leading retail technology innovators such as Edgecase (which he founded), Bazaarvoice, and RetailMeNot. He has focused his work on developing new web analytics measurement methodologies and technologies that have led to breakthrough insights into customer behavior for the world’s leading retail brands, such as Crate&Barrel, Staples, HSN, Travelocity, Neiman Marcus, Walgreens, Pier1 Imports, Columbia, BedBath&Beyond, Men’s Wearhouse, and Sur la Table.