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Whether it’s Upstream or Downstream, all Oil and Gas companies face similar challenges when it comes to marketing, acquiring new customers, maintaining current business, recruiting talent, and training teams. During this luncheon, our panel of industry experts will discuss the adoption, implementation, and impact of digital technologies in O&G to improve performance, automate processes, and achieve greater business results.
So you got a new customer, congratulations! Now, how did you do it and how can you share that information so you can do it again? During our November Workshop, we’ll dive into Customer Journey Mapping, the phases, and components of attribution, and how to avoid the common pitfalls. Kashif Khurshid, an expert on this topic, will lead the workshop with an overview on the different models and how they could be adapted for specific data. Participants will walk away…