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March 2017
programmatic
Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
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March Luncheon

March 9 @ 11:30 am - 1:00 pm

Programmatic Advertising When it may or may not be right for your digital marketing mix What is Programmatic Advertising? Programmatic ad buying uses software to purchase digital advertising, minimizing the human process of manually inserting ad orders. It leverages ad technology to reach the right audience at the right place and time. In the past, reaching an audience segment would be siloed to a site or a very short list of sites. Now programmatic ad buying provides a level of…

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