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March 2017
programmatic
Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
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Programmatic Advertising Luncheon

March 29 @ 11:30 am - 1:00 pm

Programmatic Advertising When it may or may not be right for your digital marketing mix What is Programmatic Advertising? Programmatic ad buying uses software to purchase digital advertising, minimizing the human process of manually inserting ad orders. It leverages ad technology to reach the right audience at the right place and time. In the past, reaching an audience segment would be siloed to a site or a very short list of sites. Now programmatic ad buying provides a level of…

May 2017
AR_VR_Luncheon
Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
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Augmented / Virtual Reality Luncheon

May 18 @ 11:30 am - 1:00 pm

Augmented Reality (AR) and Virtual Reality (VR) How these innovations are shaping the customer experience and generating business value. Augmented Reality (AR) and Virtual Reality (VR) are now a multi-billion dollar business that promise to revolutionize the way we shop, play, work and communicate. Companies are using AR/VR to allow customers to experience products without having to be physically present. Learn the differences between AR and VR, how Houston businesses are using these innovations, and how to determine the value…

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