HiMA Luncheon

Event Details

Time: April 8, 2010 from 11:15am to 1:15pm
Location: The Grove
Street: 1611 Lamar Street
City/Town: Houston, TX 77010-5011
Website or Map: http://www.thegrovehouston.com
Phone: 713-337-7314
Event Type: luncheon
Organized By: Raegan Hill, Program Chair for Houston Interactive Marketing Association
Latest Activity: Apr 8, 2010

Export to Outlook or iCal (.ics)

Event Description

The Future of Interactive Marketing

You said “take me to your leaders,” and at our April luncheon, we will!

We’ve invited three dynamic thought leaders to discuss the future of interactive marketing and its changing role in successful business models.

Location: The Grove www.thegrovehouston.com

Moderator

Susan Saurage-Altenloh

President of Saurage Research, Inc.

About the Speakers


	Scott Berg is is responsible for HP's global digital strategy. Scott’s role is to develop HP’s overall digital strategy, ensure execution of all digital plans including partnerships, media, social, mobile and interactive while advancing the growth and management of the HP internal and external digital ecosystem.
	Ben Smithee Co-Founder and Managing Partner of Spych Market Analytics. Ben brings a unique perspective to the future of interactive marketing and speaks to the value and necessity of market research. At Spych he has developed a uniquely holistic approach to this research, one that successfully blends interactive methods such as social media and branded communities with more traditional methods such as focus groups.
	George Benckenstein is an interactive, social and digital media strategist with expertise in creating conversations and engagement around websites, products and events. For the past three years, he has been leading the interactive marketing initiatives for Administaff, Inc.

Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!