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DTSTART:19700308T020000
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DTSTART:19701101T020000
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BEGIN:VEVENT
UID:2278673:Event:16200
DTSTAMP:20120526T104906Z
SUMMARY:Jeffrey Hayzlett - Kodak: A Digital...A Brand...A Marketing...
 Transformation
DESCRIPTION:\n\nKodak: A Digital...A Brand...A Marketing...Transformat
 ion\n\nForbes Magazine calls him the Celebrity CMO. Advertising Age sa
 ys “A new style of CMO has arrived.” He’s been described as a ch
 ief marketing officer on steroids.\nJeffrey Hayzlett,, Chief Marketing
  Officer and Vice President, Eastman Kodak Company, is equally at home
  in the boardroom and on the Internet. He tweets regularly; in fact, h
 e’s one of the top ten C-level executive twitterers in the world. Wh
 en he’s not online, Jeff runs Kodak’s Marketing, Brand Management,
  Market Development, Public Relations and Public Affairs.\n\nJoin the 
 Houston Interactive Marketing Association for lunch on Wednesday, Marc
 h 3, 2010 at the Intercontinental Hotel to hear directly from Jeff Hay
 zlett, Eastman Kodak CMO on how Kodak successfully transformed itself 
 into an innovative leader in digital imaging.\n\nAttendees will learn 
 what it takes to succeed in the digital age, with a particular focus o
 n how companies can utilize marketing – particularly social media �
 � to build closer relationships with customers, build their brand and 
 create innovative products, and deliver tangible return from their mar
 keting investment.\n\nSpecial Co-hosts:\n\n\n\n\nIn-Kind Sponsors\n\n\
 n\n\n\nAbout the Speaker\n\n\n\nJeffrey Hayzlett serves as the Chief M
 arketing Officer and Vice President, Eastman Kodak Company, As CMO, Mr
 . Hayzlett is responsible for the company's worldwide marketing operat
 ions including the design and implementation of all marketing strategi
 es, investments, policies, and processes. He leads the company's effor
 ts for Strategy and Planning, Marketing Programs, Marketing Operations
 , Brand Development, Business Development, and Corporate Sponsorships.
  He is also responsible for the company's Corporate Communications, PR
  and Public Affairs organizations. more...\n\n\n\nDid you know? HiMA L
 uncheons are GREAT for networking with other marketers, meeting new bu
 siness contacts and uncovering hidden job opportunities!\n\nFor more i
 nformation visit http://houstonima.org/events/jeffrey-hayzlett-kodak-a
DTSTART;TZID=America/Chicago:20100303T111500
DTEND;TZID=America/Chicago:20100303T131500
CATEGORIES:hima, luncheon
LOCATION:Intercontinental Hotel
WEBSITE:
URL:
CONTACT:713-850-2828
ORGANIZER:Raegan Hill, Program Chair for Houston Interactive Marketing
  Association
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Sal B":h
 ttp://houstonima.org/profile/mayhemchaos
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="GaryKnow
 s Consulting":http://houstonima.org/profile/GaryKnowsConsulting
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Kerri Ry
 an":http://houstonima.org/profile/KerriRyan
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="John Lau
 letta":http://houstonima.org/profile/JohnLauletta
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Chris Sc
 hilling":http://houstonima.org/profile/schilling
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Cindi Bo
 udreaux":http://houstonima.org/profile/CindiBoudreaux
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Angelo D
 irecto":http://houstonima.org/profile/angelod
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Robert A
 lcala":http://houstonima.org/profile/RobertAlcala
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Jill Ras
 co":http://houstonima.org/profile/Jill
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Rachel P
 arker":http://houstonima.org/profile/RachelParker
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Steve La
 tham":http://houstonima.org/profile/SteveLatham
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Raegan H
 ill":http://houstonima.org/profile/RaeganHill
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