is-2016_hyperpersonalization

Interactive Strategies Conference

Thursday, October 20, 2016
8am–5pm

Queensbury Theatre
12777 Queensbury Lane
Houston, Texas 77024

The digital world is full of noise. If you're competing for an audience, yelling louder is actually counterproductive; you need to speak directly to your customer.

Fortunately for us marketers, clean data, sound logic, and slick design can combine to form better mass media. Media that is targeted, customized, and wrapped with a nice pretty bow, specifically for each individual. Automatically.

Come and get your learn on.

EARLY BIRD
(ends July 8, or until sold out)
Member and Non-Member

$199

JOHNNY-ON-THE-SPOT
(ends July 31)
Member

$249

Non-Member

$349

JOHNNY-COME-LATELY
(ends October 19)
Member

$299

Non-Member

$399

This is hyper-personalization

You know that feeling that everything on the Internet somehow, magically pertains to you? Well, it's intentional. And it's not just you.

Sponsors

Speakers

If you like digital marketing thought leaders, you’ll love IS 2016!

Roger Dooley

The Famed Neuromarketer

Larry Kim

The Search Wizard

Topics

The Macro:
Strategies and Campaigns

This speaker track will emphasize big picture, high-level concepts for refining your overall marketing methods. Largely practical, partly theoretical, this topic is about the art of influencing an audience.

The Micro:
Tools and Technologies

A segment of our experts will be bringing specific, highly functional chunks of knowledge on how to tangibly improve your workflow. This drill-down track is about metering, measuring, cause and effect.

The Meso:
Leadership

Some of our speakers are bona fide people people. This track is about inspiring, motivating, coordinating, troubleshooting, and disciplining the most useful tool of all: the human brain.

Venue: Queensbury Theatre

This beacon of taste and paragon of modern sensibility opened to the public just last year, on the site of the former Country Playhouse. The Queensbury Theatre’s beloved predecessor is a veteran theatrical establishment that has enchanted audiences for well over half-a-century.

The intimate main stage seats 250 eager attendees, and there’s not a seat in the house that is anything short of excellent.

Note: It’s at CITYCENTRE, I-10 and the Beltway

Do you want a captive audience consisting of several hundred digital marketers, all under one roof for a whole day? Look no further! IS 2016 still has sponsorship opportunities left, both in package form and á la carte.

Get in touch to see how you can get involved.

Download Packet

Contact:

Leah Faul     Peter Dennis
sponsorships@houstonima.org

Schedule

8:00 am Sign in and mingle
8:30 am Welcome
8:45 am Opening Keynote
10:00 am Breakout Sessions
12:00 pm Lunch
1:15 pm Spark Talks
3:00 pm Break
3:15 pm Expert Series
4:00 pm Closing Keynote
4:45 pm Closing Remarks
5:00 pm Curtain
5:01 pm Mixer, baby!

Sounds like fun, no?

Tickets ain’t gonna be around forever, so get yours now.

Buy Tickets