How To Make Your Brand’s Content Marketing Invincible

content marketing invincible

Make Your Brand’s Content Marketing Invincible

It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.

But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.

While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.

Key takeaways:

  • How a focus on outcomes blinds us and makes it more difficult to achieve our goals
  • Where our marketing energy is best expended, and why
  • How to home in on the right inputs to deliver consistent results

Give Ronell a listen…

…describe what is in store for you and your team Thursday, October 12th at #IS2016

Then secure your tickets to #IS2016

interactive strategies conference #IS2016

 

content marketing invincible

 

Michele Price, Growth Hacking CMO

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Growth Hacking CMO

 

content marketing invincibleRonell Smith – Moz

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