Make Your Brand’s Content Marketing Invincible
It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.
But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.
While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.
- How a focus on outcomes blinds us and makes it more difficult to achieve our goals
- Where our marketing energy is best expended, and why
- How to home in on the right inputs to deliver consistent results
Give Ronell a listen…
…describe what is in store for you and your team Thursday, October 12th at #IS2016
Then secure your tickets to #IS2016
Michele Price, Growth Hacking CMO
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