The internet has helped to put information, goods and services at our fingertips by delivering websites at the speed of thought. That is, well-optimized websites that have been primed to load more quickly. According to a recent study by DoubleClick, a Google company, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. So what does this mean for your brand?
The Web is the great equalizer. It’s an opportunity for businesses of all sizes to grow and thrive. Loading speeds can impact abandonment – the rate at which users abandon your website and move on to greener pastures, but it can have a much broader effect.
Search engines like Google, factor loading speed into their ranking algorithms. If your site isn’t loading optimally, your sites search engine rankings may be suffering.
If you’re running digital advertising campaigns, such as a pay-per-click campaign with Google AdWords, slow loading speeds may be hurting your Quality Score, which can lead to more expensive costs per click and can make it harder to get your ads into the top positions that you’d like them to be in.
Given the myriad of ways that slow page speeds impact your website, you may find yourself wondering how to fix it. There are free tests that can be done to provide a high-level analysis of your website loading speeds and factors that are holding you back.
In some cases, you’ll want to make adjustments to your website files.
In other cases, you’ll want to consider making adjustments with your website host to turbocharge your hosting account or to add additional hosting resources.
From our experience, it’s often a mix of the two.
Want to learn more about how to turn your website from a tortoise into a cheetah? Join us for a Dial-In Conference Call where thought leaders discuss the latest on this topic and have your pressing questions answered by the experts. Are you an expert? Join the call to share your insight with the interactive marketing community. http://houstonima.org/event/dial-in-load-speed-optimization/
Written by Robert Rand
Robert Rand, CTO, RandMarketing.com:
Educated at NYU’s Tandon School of Engineering, Robert has managed the development and marketing of hundreds of websites. He specializes in helping clients take their organizations to the next level by using best practices, and staying at the forefront of website and digital marketing technologies.