IS 2012 Conference : Pysch

Marketing to the Mind

Each year, HiMA holds a day-long conference for interactive professionals. This intensely educational conference is intended to explore trends and best practices in marketing, design, user experience and marketing strategy in an environment that inspires creativity and learning.

This year's conference Interactive Strategies Psych Conference - Marketing to the Mind will focus on helping attendees gain an understanding of human behavior, decision making and why people behave the way they do both online and in real world settings. We will be looking at research and best practices from psychology, cognitive science, design and behavior economics that can help professionals make better decisions when creating products and campaigns.

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