Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we’ll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline.
You’ll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers.
About the Speaker
Caitlin Greenwood is The Black Sheep Agency’s Digital Creative Manager. A philosophy grad walks into a marketing career—and ten years later, you have Caitlin Greenwood. With a B.A from St. Edward’s University, Caitlin has wound her way through the social media, tech, outdoor, and energy industries. As the Digital Creative Manager, she helps translate our impact-driven activation campaigns for digital audiences. Her work has been recognized by GDUSA and AMA Houston, and her arts and culture writing has been featured in VICE, Paste Magazine, the Austin Chronicle, and Sightlines.