Decoding Digital

Decoding Digital
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Description:

Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we’ll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline.

Takeaways:

You’ll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers. 

About the Speaker

Caitlin Greenwood is The Black Sheep Agency’s Digital Creative Manager. A philosophy grad walks into a marketing career—and ten years later, you have Caitlin Greenwood. With a B.A from St. Edward’s University, Caitlin has wound her way through the social media, tech, outdoor, and energy industries. As the Digital Creative Manager, she helps translate our impact-driven activation campaigns for digital audiences. Her work has been recognized by GDUSA and AMA Houston, and her arts and culture writing has been featured in VICE, Paste Magazine, the Austin Chronicle, and Sightlines. 

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Christina Hawkins

Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. These many years in the business, she is constantly learning about and teaching others about internet marketing. Before she started GlobalSpex, she worked in the government (Defense Department) and financial fields. With each new job and each new project, she has learned from these different roles. Each has helped her learn and hone her marketing and graphic design skills. In addition to her ability as a webmaster (is that even a term anymore?), she is also a talented designer and mom to 2 great girls, her greatest inspiration.