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Houston IMA CRO Luncheon May 23 2018

Conversion Rate Optimization (CRO)

May 23, 2018 @ 11:30 am - 1:00 pm

Think you have a traffic problem on your website? In actuality, it’s most likely a CRO problem.

Most websites are designed with the goal of converting visitors into customers. Conversion Rate Optimization (CRO) is using strategies to orchestrate human behavior — to get an individual to take action. If you don’t understand who your customers are, where and why they want to visit your website, then you are wasting time and money. From web design to copywriting to interpreting analytics, CRO is not a one-and-done activity. Discover the latest strategies and techniques to optimize and grow your business.

Key Event Takeaways

  • How to optimize the time spent on discovery/research
  • Why strategy is essential to campaigns and conversions
  • The importance of analyzing verifiable metrics/data, and adapting strategies to reflect lessons learned
  • Why execution is the easiest part of any campaign
  • Tips on maintaining the momentum once you find something that works
$45   |   Member Price: $35

Event Details
May 23, 2018
11:30 am - 1:00 pm
Event Category:


Fleming’s Steakhouse
2405 W Alabama St,
Houston, TX 77098 United States
+ Google Map

About the Speaker:

Alejandro Sanoja,
Creative Director of Elisha Consulting and TEDx Speaker

Alejandro has close to a decade of experience in the areas of entrepreneurship, finance, and digital marketing. Alejandro is passionate about learning and sharing ideas, and is obsessed with personal development.

Holding a bachelor’s degree in economics, and an MBA in finance, Alejandro is uniquely positioned to use data to understand and predict human behavior to create strategies with a clear goal and metrics of success.  He has had some serious successes, including:

  • Developing pitch decks with 100% approval rates for an $11-million equities fund, a $1-million venture fund, and several non-profits
  • Creating and implementing a marketing strategy that grew a following of 45,000+ on Instagram in less than 14 months
  • Developing and executing a content marketing campaign that positioned a website on the first page of Google in less than 6 months
  • Conducting training and seminars for an organization that has helped launch 53 business with 37% of them receiving third-party funding

A serial entrepreneur and blogger, Alejandro is one who thinks we must have a strong purpose in order to power through the obstacles life throws at us. While familiar with all the buzz phrases — from “ROI” to “influencer marketing” — he believes that Muses take note of our dedication, and it is for that reason that strategic thinking and creativity begins with disciplined execution.