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Customer Journey Mapping Workshop

January 19 @ 9:00 am - 12:30 pm

So you got a new customer, congratulations! Now, how did you do it and how can you share that information so you can do it again? During our Workshop on January 19, we’ll dive into Customer Journey Mapping, the phases, and components of attribution, and how to avoid the common pitfalls.

Kashif Khurshid, an expert on this topic, will lead the workshop with an overview on the different models and how they could be adapted for specific data. Participants will walk away with a better understanding of the framework necessary to build and enhance their customer journey as well as what would work best for their company/organization.

$69   |   Member Price: $49
Event Details
January 19
9:00 am - 12:30 pm
Event Category:


United Way
50 Waugh Dr.
Houston,77007United States
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About the Speakers:

Kashif Kurshid Kashif Khurshid Marketing Analytics Manager, Global Programs at Alert Logic

Kashif is a leading expert in Digital Marketing and Marketing Operations with more than 13 years of experience in both B2B and B2C space. He is currently leading the Marketing Analytics Team at Alert Logic (SaaS) with Pipeline Marketing, Customer Journey Attribution Modeling, and Mar-Tech Stack Management. He has held many Digital Marketing leadership roles at organizations such as Waste Management, Charles Schwab, NRG/Reliant Energy, and TravelClick.

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