Customer Journey Mapping Workshop
January 19 @ 9:00 am - 12:30 pm
So you got a new customer, congratulations! Now, how did you do it and how can you share that information so you can do it again? During our Workshop on January 19, we’ll dive into Customer Journey Mapping, the phases, and components of attribution, and how to avoid the common pitfalls.
Kashif Khurshid, an expert on this topic, will lead the workshop with an overview on the different models and how they could be adapted for specific data. Participants will walk away with a better understanding of the framework necessary to build and enhance their customer journey as well as what would work best for their company/organization.