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Decoding Digital

November 19 @ 11:30 am - 1:00 pm CST



Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we’ll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline.


You’ll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers. 

About the Speaker

Dionella Martinez is The Black Sheep Agency’s Digital Strategist. Dionella makes it her mission to find all the answers—when it comes to digital platform algorithms, social sentiment and measurement tools, and even 70s Italian horror— and builds campaigns that turn audiences into advocates that move your mission forward. We don’t know anyone else who is a B.A. from Rice University, an M.A. in Media and Public Affairs from George Washington University, and a dedicated 12-year volunteer through her work with the Junior League. Previous to Black Sheep, she worked for Lopez Negrete Communications and helped clients such as Walmart and Verizon with their digital initiatives. Dionella is the digital thought partner you’ve been looking for, but didn’t know where to find—and she’s ready to grow your audience, mobilize your communities and build capacity around your organization that is contagious.


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Virtual November 2020
$ 15.00


November 19
11:30 am - 1:00 pm CST
Event Category:


Virtual Zoom Meeting


Houston Interactive Marketing Association