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Emerging Social Strategies
September 24 @ 11:30 am - 1:00 pm CDT$15
Website Event Description & Takeaways
- Brief description: Before the pandemic, advertisers were starting to expand the social channels they use for advertising in order to reach new audiences. Since the pandemic, social strategies on legacy platforms have also had to evolve in order to meet the changing needs of consumers. In this session, we’ll cover the do’s and don’ts to consider for future social strategies in a post-pandemic world.
- 3-5 takeaways: Gain a better understanding of how user engagement and consumption habits have changed across social platforms, the opportunities that now exist for advertisers, and how you can better connect with consumers in the current social environment.
About the Speaker
Amy Rumpler has more than a decade of experience in digital media and has lead end-to-end social campaigns for a variety of clients—from large well-known national brands to small businesses across CPG, retail, restaurants, real estate, finance, education, and more. As the Vice President of Paid Social at Centro, Amy oversees the company’s social operations, strategy, and paid media execution nationally, and manages their partnerships with Facebook/Instagram, LinkedIn, Twitter, Pinterest, Snapchat, and other tools and publishers. Her team was responsible for more than $65MM in paid social media last year.
Amy has spoken at conferences across the country sharing her opinion on the state of social media, is a regular presenter in Centro’s monthly webinar series, and has served as a resource for Ad Week, Routers, Washington Post, Media Post, MarTech Advisor, and many other media outlets. Last year, she presented at Facebook’s Q1 North America All Hands Meeting, highlighting the partnership Centro has built with the leading social network.