All members are given free access. Please login first and then purchase your ticket.

Loading Events

« All Events

  • This event has passed.

How to audit/manage PPC campaigns amidst COVID-19

July 29, 2020 @ 11:30 am - 1:00 pm CDT


Guest: Navah Hopkins – Director of Paid Media, Hennessey

Auditing and optimizing campaigns can be tough – ad networks are constantly changing the rules of engagement, brands demand conflicting objectives, and PPC marketers are stuck in the middle. By attending this power hour, you’ll learn:
  • Which metrics make sense to focus on and why they are important or irrelevant to your objectives.
  • When to act and when to allow data to gather in different campaign types.
  • How recent events might upset old campaign style/choices and how you can tell it’s time to try something new.
By leveraging data and creativity in equal measure, we’ll unlock more profit in our accounts, and efficiency in our day!

All members are given free access. Please login first and then purchase your ticket.

COVID PPC - Audit and Manage your PPC Campaigns


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available


July 29, 2020
11:30 am - 1:00 pm CDT
Event Category:


Virtual Zoom Meeting


Houston Interactive Marketing Association