Guest: Navah Hopkins – Director of Paid Media, Hennessey
Auditing and optimizing campaigns can be tough – ad networks are constantly changing the rules of engagement, brands demand conflicting objectives, and PPC marketers are stuck in the middle. By attending this power hour, you’ll learn:
- Which metrics make sense to focus on and why they are important or irrelevant to your objectives.
- When to act and when to allow data to gather in different campaign types.
- How recent events might upset old campaign style/choices and how you can tell it’s time to try something new.
By leveraging data and creativity in equal measure, we’ll unlock more profit in our accounts, and efficiency in our day!
All members are given free access. Please login first and then purchase your ticket.