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Improve Your Productivity: H/IMA Marketing Technology Stack Workshop

August 17, 2017 @ 8:00 am - 12:00 pm

Do you want to optimize your project management and communication abilities? There are many tools and platforms that promise to help you tackle internal communications. The tech marketing stack is vast and figuring out what works can be overwhelming!

The team at H/IMA, in partnership with AMA Houston and Station Houston, is excited to bring you a very hands-on workshop where you can test a series of curated tools that have been utilized by Houston’s top marketers and agencies. You will understand how and when to use these technologies, their pros, cons and pricing.

Are you a freelancer or a small size business? Don´t worry. These tools are used by companies of all sizes across a broad range of industries. This is the perfect opportunity to try before you buy or to clarify questions about the tools you already use.

Sessions and apps we will cover during this workshop

  • What is a technology marketing stack and how to think about it in the Jobs to Be Done framework?
  • Project Management: Trello
  • File Management and Sharing: Google Drive
  • Data Visualization: Google Data Studio
  • Indexing to Save and Find Later: Evernote
  • Communicating Remotely: Slack
  • Scheduling Tools: Calendly
  • Tying it all Together: Zapier, IFTT


trello Trello: Collaboration tool that uses boards, lists and cards to help you organize and prioritize projects. You will learn how to create a Trello board and will gain tips about how to make the best use of this tool.
Visit the Trello website.
slack Slack: Do you use text messages to collaborate professionally? Slack allows you to create text messaging channels for different projects you may be working on, keeping all your text conversations organized.
Visit the Slack website.
drive Google Drive: This service allows users to store files in the cloud, synchronize files across devices and share files. You can store documents, videos, pictures and see real time document collaboration.
Visit the Google Drive website.
drive Google Data Studio: These data analytics tools will help you create and share data insights and powerful dashboard within your teams and clients.
Visit the Google Data Studio website.
evernote Evernote: A platform designed for note taking, organizing and archiving.
Visit the Evernote website.
calendly Calendly: this app helps you schedule meetings without the back-and-forth emails.
Visit the Calendly website.

IFTT and Zapier: So now you have lots of cool tools to boost your productivity, how do you bring them all together? We’ll cover a few more tools for that: IFTT and Zapier move information between your apps automatically. For example, you can create automated workflows like this: when you get a new email in Gmail> copy the attachment from Gmail to Dropbox > Get an alert on Slack about the new dropbox file. In our workshop, you will learn the pros and cons of each so you can pick which one works best for your needs and budget.
Visit the IFTT website.
Visit the Zapier website.

We’re not getting paid to promote these tools
Sure, we’re a bunch of geeks and marketers, but we promise you this: we’re not getting paid to promote these tools. We believe that they have made our professional lives easier and more effective. The people who will teach you how to use these tools rely on them regularly to interact with clients and internal teams.

Who should attend this workshop?

  • People who are curious how a technology marketing stack works
  • People with basic to moderate knowledge of these tools
  • Marketing managers and analysts
  • Digital marketing professionals
  • Project managers
  • Internal communications professionals
  • Entrepreneurs
  • IT professionals

What is the workshop format?

8:00 a.m. – 8:30 a.m.: Networking and Continental Breakfast
8:30 a.m. – 9:00 a.m.: Introduction – What is a Tech Stack and How to Think About it in the Jobs to Be Done Framework – Raissa Evans

Select station 1 or Station 2 (or move between sessions)
STATION 1 9:00 – 10:30 a.m
9:00 a.m. – 9:45 a.m.: Project Management: Trello – Leah Faul
9:45 a.m. – 10:30 a.m.: Communicating Remotely: Slack – Kelsey Ruger

STATION 2 9:00 – 10:30 a.m:
9:00 a.m. – 9:45 a.m.: Data Visualization: Google Data Studio – Beau Pedraza
9:45 a.m. – 10:30 a.m.: Indexing to Save and Find Later: Evernote – Raissa Evans

10:30 a.m. – 10:45 a.m.: Break

STATION 1 10:45 a.m. – 11:15 a.m.:
Scheduling Tools: Calendly – Leah Faul

STATION 2 10:45 a.m. – 11:15 a.m.:
File Management and Sharing: Google Drive – Raissa Evans

WRAP UP: 11:15 a.m. – 12:00 p.m. – Tying it All Together: Using Recipes and Zapier/IFTT to Automate – Kelsey Ruger

What do participants need to bring?
Laptop, tablet, or smartphone (or all of the above – up to you!)
Snacks (nuts, bars, candy or any non-messy snacks to keep your energy level up and your brain focused)

Should I download the apps prior to the workshop?
Yes. That will save you a lot of time!

The awesome and highly accomplished team who will lead this workshop:

Raissa Evans – Founder, Chief Strategist, Running Reload
Leah Faul – Founder, 15000 Cubits
Kelsey Ruger – Senior Director of Product Experience, P97 Networks
Beau Pedraza – Senior Digital Marketing Manager at Forthea

Address and parking
Station Houston is located downtown at 1301 Fannin St., suite 2440, Houston, TX 77002.

Parking is located across the street at the Green Street Garage at 1301 Main St., Houston, TX 77002 (entrance at the intersection of Fannin St. and Clay St.). Station Houston will offer you a parking voucher at the end of the workshop that will reduce your parking fee to $5.

Street parking is also available.


Our Partners:

Station Houston
Station Houston
As Houston’s hub for tech startup and innovation, Station brings together the region’s diverse innovation system under one roof to support entrepreneurs, foster community, and create the tech density where people with great ideas can build and launch companies that can change the world. Learn more about Station Houston.
AMA Houston
AMA Houston – American Marketing Association
AMA Houston is the leading educational information, career-building and networking resource for Houston’s marketing professionals. Learn more about AMA Houston.
$75   |   Member Price: $65
Event Details
August 17, 2017
8:00 am - 12:00 pm
Event Category:


United Way
50 Waugh Dr.
Houston, 77007 United States
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