Influencer Marketing Breakfast with Jo Skillman, The Black Sheep Agency
May 22 @ 8:00 am - 9:30 am
Redefining Influencer Marketing to Impact Your Community
Influencer marketing is a powerful tool in your organization’s toolkit, but it’s not a one-size-fits-all campaign type.
Join Jo Skillman, Creative Director at The Black Sheep Agency, who will tie together creative and strategic influencer marketing thinking by sharing three extremely different influencer campaign case studies with unique audiences, goals, channels, and outcomes.
Our session will offer a candid look at the challenges and opportunities for community engagement within each real-world example. You’ll leave with fresh engagement tactics and new ways to share your brand messaging while building community and ideas to define and track your campaign success.