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LinkedIn Labs: Optimizing the Platform You’ve Ignored

August 8 @ 9:26 am CDT

With more than 500 million members in 200 countries, LinkedIn remains the top professional social network. It’s unique among the major social media players because it has a very specific user base: educated and affluent people who are already in a professional headspace and actively looking for solutions. With Microsoft’s acquisition, data and behaviors from LinkedIn are beginning to be integrated into tools professionals use in enterprise on an hourly basis. In fact, LinkedIn generates more leads for B2B than Facebook, Twitter or blogging. Is your professional presence positioned properly? In this interactive session you’ll walk away with:

  • How to showcase your expertise on LinkedIn for a polished professional brand
  • Search optimizing your profile for the algorithm as well as gaining business
  • Master LinkedIn in 10 minutes a day