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Paid Social for Lead Generation

January 18 @ 12:49 pm CST

Houston IMA November Luncheon on Paid Social for Lead Generation
Learn how to leverage paid social media on Facebook and Instagram to generate leads for your sales teams and build your email list.
  • Why you must go beyond boosted posts and a link in your bio
  • The difference between Brand Awareness, Traffic Generation, Lead Ads and which one you should choose
  • The basics of retargeting and how to add it into your sales funnel
  • How to use Custom Audiences to get the sale
  • How one company generated 9000 email subscriptions from a single Instagram video, and what you can learn from their example

Guest Speaker

Lisa Stauber – Founder of Quirky Owl Media LLC and Blog Elevated Conference

Lisa Stauber has been writing for the web since ancient times (well, at least since 2005), nerds out on SEO, and teaches bloggers how to blog. She’s part of the marketing team at cPanel, L.L.C, as well as the founder of Blog Elevated and Houston Bloggers, the oldest and largest blog network in Texas. Besides wrangling commas and knowing in her bones if a word is spelled wrong, she is a master of social media, public speaker and trainer, collector of unused domain names, teller of stories, and Marvel fan girl. She occasionally loves to cook and relaxes by glancing at her “To Be Read” pile while waiting for Reddit to load on her phone.

Details

Date:
January 18, 2020
Time:
12:49 pm
Event Category: