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Voice Search: Next Gen Optimization

June 3 @ 10:19 am CDT

Houston IMA HIMA voice search March lunch

There’s no denying that “voice search” is the next big thing, yet most marketers admit that they don’t have a plan in place for this seismic shift. Are you one of them?

Michelle LeBlanc, founder of Blue Sky Marketing, will present practical and insightful content to help you optimize your plan for this next digital marketing evolution.

Takeaways from this event include:

  • How to transition from keyword focused thinking to natural language search by creating conversational content that answers questions
  • How to optimize content to gain featured snippets and placement in “Position Zero”
  • How to ensure your site is optimized for mobile
  • How to utilize customer data, queries, and searcher intent to create content that will rank for voice search