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Houston IMA HIMA voice search March lunch

Voice Search: Next Gen Optimization

March 20 @ 11:30 am - 1:00 pm

There’s no denying that “voice search” is the next big thing, yet most marketers admit that they don’t have a plan in place for this seismic shift. Are you one of them?

Michelle LeBlanc, founder of Blue Sky Marketing, will present practical and insightful content to help you optimize your plan for this next digital marketing evolution.

Takeaways from this event include:

  • How to transition from keyword focused thinking to natural language search by creating conversational content that answers questions
  • How to optimize content to gain featured snippets and placement in “Position Zero”
  • How to ensure your site is optimized for mobile
  • How to utilize customer data, queries, and searcher intent to create content that will rank for voice search
$45.00   |   Member Price: $35.00
Event Details
March 20
11:30 am - 1:00 pm
Event Category:


Fleming’s Steakhouse
2405 W Alabama St,
Houston,TX77098United States
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About the Speaker

Michell LeBlanc Blue Sky Marketing Speaker at Houston IMA March 2019 Luncheon

Michelle LeBlanc 

Blue Sky Marketing at Blue Sky Marketing

Michelle has more than 20 years of experience in marketing, both in business-to-business and business-to-consumer marketing. Her breadth of industry experience includes industrial, technology, retail, and healthcare among many others. Michelle continually looks for connectivity across industries and technologies that can be leveraged for marketing programs.

With a marketing degree from the University of New Orleans and MBA from Tulane, Michelle brings to her clients a strong focus on strategic marketing. She has served in several  capacities across multiple professional organizations, including the Boards of American Marketing Association where she is a Past President, Houston Advertising Federation and Urban Land Institute Houston.