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September 2020
Emerging Social Strategies
Website Event Description & Takeaways Brief description: Before the pandemic, advertisers were starting to expand the social channels they use for advertising in order to reach new audiences. Since the pandemic, social strategies on legacy platforms have also had to evolve in order to meet the changing needs of consumers. In this session, we’ll cover the do’s and don’ts to consider for future social strategies in a post-pandemic world. 3-5 takeaways: Gain a better understanding of how user engagement and…
Find out more »October 2020
Agile is Not Just an Adjective
You may have heard marketers say they’re agile because they shifted from one project to another, but Agile Marketing is not the same thing as just being agile. Agile Marketing is an approach to marketing that works to quickly and effectively adapt to data and customer feedback. It’s a highly responsive and flexible way to operate and more easily reach the market. As an Agile Marketing practitioner for more than 7 years, Stephen has seen the success and pitfalls, and…
Find out more »November 2020
Decoding Digital
Description: Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we'll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline. Takeaways: You'll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers. About the Speaker Dionella Martinez is The Black Sheep Agency's Digital Strategist. Dionella makes it her mission to find all the answers—when it comes to digital platform…
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