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May 2021

Show & Tell 2021: Run of Show

May 20 @ 6:00 pm - 8:00 pm CDT
$30

Great work is meant to be shared and applauded. Join us Thursday, May 20 for our 2021 virtual Show & Tell Mixer and get blown away by digital marketing stories from right here in Houston. Our four fantastic winners will present their award-winning campaigns from the dreaded year that shall not be named. Learn what worked for them, mingle in virtual break-out rooms, and connect with your Houston marketing peers. Members - $20 (Please login to get your reduced price)…

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March 2021

Marketing Innovation through Dynamic Presentations and Interactive Technology

March 25 @ 11:30 am - 12:30 pm CDT
Virtual Zoom Meeting, Zoom
$15
Marketing Innovation through Dynamic Presentations and Interactive Technology

Description: New interactive solutions, innovations, and immersive experiences are appearing at a rapid-fire pace, and keeping abreast with these new technologies can be a challenge. Learn about the various interactive technologies available and how to properly use them to capture and hold the attention of your target audience. Get a glimpse of real-world examples of interactive technologies, including VISION’s recent partnership with Messina Hof Winery to create a three-bottle Augmented Reality wine label experience. Takeaways: Immersing in Interactive — Innovative…

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February 2021

Marketing Your Skills for 2021

February 25 @ 11:30 am - 12:30 pm CST
Virtual Zoom Meeting, Zoom
$15

Description: Hot skillsets What sectors are hiring Networking in 2021 What hiring managers are looking for in 2021 Takeaways: Retail (eComm), Finance, Healthcare are areas to focus for job seekers A personal brand isn’t only for influencers in 2021 – why everyone needs to brand themselves and how to do it Content, email marketing, UX (accessibility) Learn to master the pivot – what skills do you have currently and how can you use them in a different industry or job…

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January 2021

SEO Trends and Techniques in 2021

January 28 @ 11:00 am - 12:00 pm CST
Virtual Zoom Meeting, Zoom
$15
Lindsay Halsey | Pathfinder SEO

Description: SEO is ever-evolving which can make it challenging to know where to focus your efforts.  Learn actionable strategies that you can apply in 2021 and beyond to grow your traffic. Takeaways: Content — Creating great content doesn't require blogging. Learn how to add structure to your pages and watch your traffic grow. Speed — How important is page speed? Learn how to get ready for the Core Web Vitals update. Authority — Are backlinks still important? Learn how to…

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December 2020

Holiday Trivia Night!

December 17, 2020 @ 6:00 pm - 7:30 pm CST
Virtual Zoom Meeting, Zoom
Free
game night

Free Event! We're spicing things up for our last virtual event of 2020 with a Holiday Trivia Night! Enjoy all the fun of a Holiday Pop Culture Trivia Night without having to worry about what you're going to wear or whose driving home afterward. But WAIT... There's more! We're also giving away 5 prizes throughout the event! Join the virtual link at 6:00 pm for a speed networking session with other local digital marketers. The game will start promptly at…

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November 2020

Decoding Digital

November 19, 2020 @ 11:30 am - 1:00 pm CST
Virtual Zoom Meeting, Zoom
$15
Decoding Digital

Description: Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we'll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline. Takeaways: You'll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers.  About the Speaker Caitlin Greenwood is The Black Sheep Agency's Digital Creative Manager. A philosophy grad walks into a marketing career—and ten years later, you have Caitlin…

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October 2020

Agile is Not Just an Adjective

October 29, 2020 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
Agile Is Not Just An Adjective

You may have heard marketers say they’re agile because they shifted from one project to another, but Agile Marketing is not the same thing as just being agile. Agile Marketing is an approach to marketing that works to quickly and effectively adapt to data and customer feedback. It’s a highly responsive and flexible way to operate and more easily reach the market. As an Agile Marketing practitioner for more than 7 years, Stephen has seen the success and pitfalls, and…

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September 2020

Emerging Social Strategies

September 24, 2020 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
Emerging Social 2020 08

Website Event Description & Takeaways Brief description: Before the pandemic, advertisers were starting to expand the social channels they use for advertising in order to reach new audiences.  Since the pandemic, social strategies on legacy platforms have also had to evolve in order to meet the changing needs of consumers.  In this session, we’ll cover the do’s and don’ts to consider for future social strategies in a post-pandemic world. 3-5 takeaways: Gain a better understanding of how user engagement and…

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August 2020

SEO & Site Rebuilds

August 27, 2020 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
SEO August 2020

Website Event Description & Takeaways When it comes to a Website Rebuild, people are usually concerned about which pages on the website they should edit or leave alone, and keep or remove. Often while making the decision, the Organic Value of the pages is left out of the equation and this is primarily due to the lack of understanding on how to assess and measure this value. In this presentation, I’ll go beyond the normal SEO checklist and show attendees…

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July 2020

How to audit/manage PPC campaigns amidst COVID-19

July 29, 2020 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
COVID PPC - Audit and Manage your PPC Campaigns

Guest: Navah Hopkins - Director of Paid Media, Hennessey Auditing and optimizing campaigns can be tough - ad networks are constantly changing the rules of engagement, brands demand conflicting objectives, and PPC marketers are stuck in the middle. By attending this power hour, you'll learn: Which metrics make sense to focus on and why they are important or irrelevant to your objectives. When to act and when to allow data to gather in different campaign types. How recent events might upset…

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