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February 2020

Influencer Marketing Breakfast with Jo Skillman, The Black Sheep Agency

February 17 @ 8:08 pm CST
Houston IMA digital marketing breakfast on Influencer Marketing with Jo Skillman of The Black Sheep Agency

Redefining Influencer Marketing to Impact Your Community Influencer marketing is a powerful tool in your organization’s toolkit, but it’s not a one-size-fits-all campaign type.  Join Jo Skillman, Creative Director at The Black Sheep Agency, who will tie together creative and strategic influencer marketing thinking by sharing three extremely different influencer campaign case studies with unique audiences, goals, channels, and outcomes. Our session will offer a candid look at the challenges and opportunities for community engagement within each real-world example. You’ll…

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Second Annual InCahoots Summer Mixer

February 17 @ 8:08 pm CST

Splash into Summer with your fellow marketers and advertisers for an evening of networking at Le Meridien Hotel in Downtown Houston! Their amazing ballroom view and rooftop bar is the perfect setting for mixing and mingling. Join the Houston chapters of ANA Business Marketing (ANABM), Media Alliance (MAH), American Marketing Association (AMA), International Association of Business Communicators (IABC), Society of Technical Communicators (STC), American Advertising Federation (AAF) and the Houston Interactive Marketing Association (H/IMA) for an evening of fun at…

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Taming the Fears of GDPR and What It Means for US Companies

February 17 @ 8:08 pm CST

GDPR went into effect 15 months ago, but many marketers still don't know what GDPR means to us in the U.S. As similar regulations may be on the horizon in the U.S., now is the time to understand GDPR, the impact it has on marketers and U.S. businesses, and what to do about it now.   Join us for breakfast on August 28 when Nate Stockard, President of Blue Atlas Marketing, will share:   • What GDPR is, why it…

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Political Social Marketing Strategies

February 17 @ 8:08 pm CST
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Digital Marketing in the Health Industry (Panel)

February 17 @ 8:08 pm CST
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To Be Announced

February 17 @ 8:08 pm CST
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LinkedIn Labs: Optimizing the Platform You’ve Ignored

February 17 @ 8:08 pm CST

With more than 500 million members in 200 countries, LinkedIn remains the top professional social network. It's unique among the major social media players because it has a very specific user base: educated and affluent people who are already in a professional headspace and actively looking for solutions. With Microsoft's acquisition, data and behaviors from LinkedIn are beginning to be integrated into tools professionals use in enterprise on an hourly basis. In fact, LinkedIn generates more leads for B2B than…

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Paid Social for Lead Generation

February 17 @ 8:08 pm CST
Houston IMA November Luncheon on Paid Social for Lead Generation

Learn how to leverage paid social media on Facebook and Instagram to generate leads for your sales teams and build your email list. Why you must go beyond boosted posts and a link in your bio The difference between Brand Awareness, Traffic Generation, Lead Ads and which one you should choose The basics of retargeting and how to add it into your sales funnel How to use Custom Audiences to get the sale How one company generated 9000 email subscriptions…

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January 2020

Head & Heart: Integrating Search and Social to Reach Your Consumer

January 16 @ 11:00 am - 1:00 pm CST
Season 52, 4410 Westheimer Rd
Houston, 77027 United States
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$45
Maggie Malek

Takeaways: Leveraging search and social data to create a holistic strategy Planning for success with potential KPIs Creating a continuous feedback loop between search and social teams Tips for structuring this integrated approach Examples and case studies of campaigns that have seen improved results through this framework Outline: We know consumers live in an omnichannel world and as digital marketing experts, we need to create a consistent user experience across search and social through the path to purchase. Search and…

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February 2020

Show and Tell 2020

February 11 @ 7:00 pm - 9:30 pm CST
Saint Arnold Brewing Company, 2000 Lyons Avenue
Houston, TX 77020 United States
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$35
Show and Tell 2020

We are having issues with our checkout. Please use our EventBrite page to register: https://www.eventbrite.com/e/90104227169

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