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December 2020

To Be Announced

December 2 @ 7:29 am CST
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LinkedIn Labs: Optimizing the Platform You’ve Ignored

December 2 @ 7:29 am CST

With more than 500 million members in 200 countries, LinkedIn remains the top professional social network. It's unique among the major social media players because it has a very specific user base: educated and affluent people who are already in a professional headspace and actively looking for solutions. With Microsoft's acquisition, data and behaviors from LinkedIn are beginning to be integrated into tools professionals use in enterprise on an hourly basis. In fact, LinkedIn generates more leads for B2B than…

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Paid Social for Lead Generation

December 2 @ 7:29 am CST
Houston IMA November Luncheon on Paid Social for Lead Generation

Learn how to leverage paid social media on Facebook and Instagram to generate leads for your sales teams and build your email list. Why you must go beyond boosted posts and a link in your bio The difference between Brand Awareness, Traffic Generation, Lead Ads and which one you should choose The basics of retargeting and how to add it into your sales funnel How to use Custom Audiences to get the sale How one company generated 9000 email subscriptions…

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January 2020

Head & Heart: Integrating Search and Social to Reach Your Consumer

January 16 @ 11:00 am - 1:00 pm CST
Season 52, 4410 Westheimer Rd
Houston, 77027 United States
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$45
Maggie Malek

Takeaways: Leveraging search and social data to create a holistic strategy Planning for success with potential KPIs Creating a continuous feedback loop between search and social teams Tips for structuring this integrated approach Examples and case studies of campaigns that have seen improved results through this framework Outline: We know consumers live in an omnichannel world and as digital marketing experts, we need to create a consistent user experience across search and social through the path to purchase. Search and…

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February 2020

Show and Tell 2020

February 11 @ 7:00 pm - 9:30 pm CST
Saint Arnold Brewing Company, 2000 Lyons Avenue
Houston, TX 77020 United States
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$35
Show and Tell 2020

We are having issues with our checkout. Please use our EventBrite page to register: https://www.eventbrite.com/e/90104227169

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July 2020

How to audit/manage PPC campaigns amidst COVID-19

July 29 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
COVID PPC - Audit and Manage your PPC Campaigns

Guest: Navah Hopkins - Director of Paid Media, Hennessey Auditing and optimizing campaigns can be tough - ad networks are constantly changing the rules of engagement, brands demand conflicting objectives, and PPC marketers are stuck in the middle. By attending this power hour, you'll learn: Which metrics make sense to focus on and why they are important or irrelevant to your objectives. When to act and when to allow data to gather in different campaign types. How recent events might upset…

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August 2020

SEO & Site Rebuilds

August 27 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
SEO August 2020

Website Event Description & Takeaways When it comes to a Website Rebuild, people are usually concerned about which pages on the website they should edit or leave alone, and keep or remove. Often while making the decision, the Organic Value of the pages is left out of the equation and this is primarily due to the lack of understanding on how to assess and measure this value. In this presentation, I’ll go beyond the normal SEO checklist and show attendees…

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September 2020

Emerging Social Strategies

September 24 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
Emerging Social 2020 08

Website Event Description & Takeaways Brief description: Before the pandemic, advertisers were starting to expand the social channels they use for advertising in order to reach new audiences.  Since the pandemic, social strategies on legacy platforms have also had to evolve in order to meet the changing needs of consumers.  In this session, we’ll cover the do’s and don’ts to consider for future social strategies in a post-pandemic world. 3-5 takeaways: Gain a better understanding of how user engagement and…

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October 2020

Agile is Not Just an Adjective

October 29 @ 11:30 am - 1:00 pm CDT
Virtual Zoom Meeting, Zoom
$15
Agile Is Not Just An Adjective

You may have heard marketers say they’re agile because they shifted from one project to another, but Agile Marketing is not the same thing as just being agile. Agile Marketing is an approach to marketing that works to quickly and effectively adapt to data and customer feedback. It’s a highly responsive and flexible way to operate and more easily reach the market. As an Agile Marketing practitioner for more than 7 years, Stephen has seen the success and pitfalls, and…

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November 2020

Decoding Digital

November 19 @ 11:30 am - 1:00 pm CST
Virtual Zoom Meeting, Zoom
$15
Decoding Digital

Description: Savvy digital storytelling is a powerful tool in your marketing toolbox. In this session, we'll break down digital strategy, tools, tips, and tricks that will set you up for success both online and offline. Takeaways: You'll leave this session with an understanding of content marketing, digital ecosystems, paid media, and utilizing influencers.  About the Speaker Caitlin Greenwood is The Black Sheep Agency's Digital Creative Manager. A philosophy grad walks into a marketing career—and ten years later, you have Caitlin…

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