Marketing Innovation through Dynamic Presentations and Interactive Technology

Marketing Innovation through Dynamic Presentations and Interactive Technology
To view this video, you need to be logged in and a member of HIMA. Login Now or Become A Member


New interactive solutions, innovations, and immersive experiences are appearing at a rapid-fire pace, and keeping abreast with these new technologies can be a challenge. Learn about the various interactive technologies available and how to properly use them to capture and hold the attention of your target audience. Get a glimpse of real-world examples of interactive technologies, including VISION’s recent partnership with Messina Hof Winery to create a three-bottle Augmented Reality wine label experience.


  • Immersing in Interactive — Innovative ideas to combine interactive technologies.
  • Strategy Drives Technology — What role does strategy play in technology adoption and how can you determine what technology is right for your business?
  • Creative and Technology — How to deal with balancing creativity and technology to create a unique AR experience.

About the Speaker

Dan Pratt, Creative Director, VISION Production Group

Dan Pratt is the Creative Director at VISION Production Group where he utilizes his design expertise, creative direction, and eye for detail to create breathtaking experiences for production, motion graphics, AR, XR, and interactive applications.

Posted in
Christina Hawkins

Christina Hawkins