Ricky Bobby’s Guide to Showing Up in Local Searches

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Every sale starts with a search on Google – you have to be at the top of local search results if you want to win. This session will show how local SEO is different from traditional SEO and provide a detailed playbook for Local SEO, outlining specific actionable tactics to help businesses dominate local search results. You’ll learn about website content, inbound links, customer reviews, and Google My Business.


  • Understand the additional signals involved with Local SEO
  • Optimize both on-site and off-site signals to influence local search rankings
  • Optimize Google My Business for better visibility and better first impressions with customers

About the Speaker

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He’s got over 18 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

Greg graduated from Southern Methodist University with a BA in Cinema and Communications and has an obscure movie quote for just about any situation.

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Christina Hawkins

Christina Hawkins