Description & Takeaways
When it comes to a Website Rebuild, people are usually concerned about which pages on the website they should edit or leave alone, and keep or remove. Often while making the decision, the Organic Value of the pages is left out of the equation and this is primarily due to the lack of understanding on how to assess and measure this value. In this presentation, I’ll go beyond the normal SEO checklist and show attendees how to perform their very own Organic Page Value Audit and build an in-depth tool to uncover the true ORGANIC value of each page on the website and decide what to do with them.
- How to build the “Organic Value Spreadsheet” tool
- How to analyze the data
- What decisions can and should be made from the data
About The Speaker
Danny Gavin is the founder and chief strategist at Optidge, an award-winning Houston based digital marketing agency, and is an advisor to several startups. He is also an adjunct professor at the University of Houston’s C.T. Bauer College of Business teaching master’s level classes and executive education on social media and search engine marketing.
Danny has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge digital marketing campaigns.
Through his vast experience in the marketing and consulting realm, Danny has had numerous teaching opportunities and is sought after for his uncanny ability to bridge the knowledge gap for executives and marketing professionals who are looking to develop and build upon their current internet marketing and digital analytics skills.
Among his accomplishments, Danny has helped grow his family’s e-commerce business, Brian Gavin Diamonds, to the Inc 5000, as well as, Internet Retailer’s Top 1000 and 50 Fastest-Growing E-commerce Companies. He has also consulted for an array of companies including Airswift. Blinds.com, BrainCheck, Brown-Forman, Houston Public Media, OpenStax, and TimeHop.